Data & Statistics
Evidence-based data for media sector planning, policy development, and research.
Media Practitioners Demography
GENDER
Male
Female
NUMBER
196
78
274
PERCENTAGE
71.5%
28.5%
100%
Media Census
| # ID | Category | Total | Public | Private | Commercial | Faith-Based | Non-Profit |
|---|---|---|---|---|---|---|---|
| 1 | Television | 17 | 2 | 0 | 12 | 2 | 1 |
| 2 | Radio | 43 | 8 | 0 | 20 | 9 | 6 |
| 3 | Print Media | 3 | 0 | 0 | 1 | 2 | 0 |
| 4 | Online Media | 12 | 0 | 1 | 11 | 0 | 0 |
| 5 | PayTv | 1 | 0 | 0 | 1 | 0 | 0 |
| Total | 76 | 10 | 1 | 45 | 13 | 7 |
Media Ownership Data
Public
13.5%
10 outlets
Private
1.4%
1 outlet
Commercial
58.1%
43 outlets
Religious
17.6%
13 outlets
Non-Profit
9.5%
7 outlets
Audience Statistics
| Medium | Daily Reach | Weekly Reach | Trust Level | Preferred Source |
|---|---|---|---|---|
| Radio | 72% | 85% | 78% | 45% |
| Television | 35% | 43% | 72% | 22% |
| Online News | 28% | 37% | 54% | 18% |
| Social Media | 41% | 52% | 32% | 12% |
| 8% | 15% | 68% | 3% |
Gender Representation
Health Journalism
Women: 67%
Men: 33%
Investigative Journalism
Women: 100%
Men: 0%
Employment in Media Sector
892
Full-time Employees
53% of workforce
340
Part-time/Contract
20% of workforce
310
Freelancers
18% of workforce
150
Interns/Trainees
9% of workforce