Data & Statistics
Evidence-based data for media sector planning, policy development, and research.
Media Practitioners Demography
GENDER
Male
Female
NUMBER
4
3
7
PERCENTAGE
57.1%
42.9%
100%
Media Census
| # ID | Category | Total | Public | Private | Commercial | Faith-Based | Non-Profit |
|---|---|---|---|---|---|---|---|
| 1 | Television | 18 | 4 | 0 | 12 | 2 | 0 |
| 2 | Radio | 44 | 17 | 0 | 17 | 9 | 1 |
| 3 | Print Media | 3 | 0 | 0 | 1 | 2 | 0 |
| 4 | Online Media | 12 | 0 | 1 | 11 | 0 | 0 |
| Total | 77 | 21 | 1 | 41 | 13 | 1 |
Media Ownership Data
Public
28.0%
21 outlets
Private
1.3%
1 outlet
Commercial
52.0%
39 outlets
Religious
17.3%
13 outlets
Non-Profit
1.3%
1 outlet
Audience Statistics
| Medium | Daily Reach | Weekly Reach | Trust Level | Preferred Source |
|---|---|---|---|---|
| Radio | 72% | 85% | 78% | 45% |
| Television | 35% | 43% | 72% | 22% |
| Online News | 28% | 37% | 54% | 18% |
| Social Media | 41% | 52% | 32% | 12% |
| 8% | 15% | 68% | 3% |
Gender Representation
Editor-in-Chief
Women: 50%
Men: 50%
Reporters/Correspondents
Women: 50%
Men: 50%
Broadcast Presenter
Women: 50%
Men: 50%
Camera Operator/Technician
Women: 0%
Men: 100%
Employment in Media Sector
892
Full-time Employees
53% of workforce
340
Part-time/Contract
20% of workforce
310
Freelancers
18% of workforce
150
Interns/Trainees
9% of workforce